Brena Swanson is the Digital Reporter for HousingWire.com, providing expert coverage on Millennials, lending and housing. Brena joined the HousingWire news team in February 2013, also serving in the roles of Reporter and Content Specialist. Brena graduated Evangel University in Springfield, Missouri.

There will be nearly 6 million more Hispanic households in 2024 than in 2014, according to the Mortgage Bankers Association, and if you aren’t prepared to help them, you will get left behind.

In an earlier HousingWire webinar, we shed light on how to reach the largest generation of borrowers, Millennials. Contrary to popular belief, this generation does want to buy homes, but it won’t be in the same way as their predecessors. Millennials demand social media, online banking — and yes, online mortgages. (Click here to purchase the full webinar)

This time around we are focusing on another group of borrowers that are ready to jump into homeownership. But unlike Millennials, they don’t need any convincing to start buying homes. Instead, they need help from lenders to better meet their needs. 

HousingWire’s upcoming webinar “Reaching underserved borrows: Hispanics seeking the American Dream of homeownership,” was created to help with this exact issue. (Click here to register)

As a result, HousingWire gathered panelists from the National Association of Hispanic Realtors, which is the voice for Hispanic real estate, and New American Funding, which is dedicated to reaching out to the Hispanic market.

The three panelists are:

• Frank Fuentes, vice president of multicultural community lending with New American Funding. (Pictured left)
• Leo Pareja, director with the NAHREP and Broker/Owner with Leo Pareja Team, Keller Williams Realty. (Pictured middle)
• Luz Maria Zywiciel, president with NAHREP Consulting Services. (Pictured right)

Topics of discussion include:

• What does the Hispanic home-buying generation look like and how will this generation play into housing moving forward?
• Where does the housing industry need to step up to better serve Hispanic household needs?
• What are some challenges that Hispanic households face and initiatives that can help?
• An inside look at the Hispanic Millennial Generation — Who are they? Why are they important? How do you reach them?
• Why is diversity and inclusion so important in serving “Hispennials”?